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Saurabh Tyagi is the co-founder of Nooky, a brand that positions itself as a stigma-free sexual wellness and lifestyle company. Before co-founding Nooky with his wife, Dr. Rekha Lokhna, he had a background in fitness and wellness.
The duo initially launched a fitness and nutrition company called Insta Fitness. They later identified a market gap and an unexpected success in a health-focused product, which led them to create Nooky as a brand offering aphrodisiac-infused chocolates and other intimacy products.
Saurabh is known for his role in building Nooky as a direct-to-consumer (D2C) brand and for his appearance on Shark Tank India, where he aimed to normalize conversations about sexual wellness in the Indian market.